Current mood...Fired Up!!!
Here's the FINAL pieces for environmentalist & corporate.
Further details on the designs above are located on the Assignment 2 - ReDesign Logo page. Click on the appropriate links on the right hand side panel to find the page.
1st: the logo flows well but the image conveys more of a smoke image than environmentalist. the leaves are hard to see as they blend into the background. it took a while to see the design and the letters which hurts the overall design. a few tweaks with the colors, type, and possibly the shape of the logo.
ReplyDelete2. it communicates the idea of it being a corporate idea. however, i have this feeling that the flying bats really help toward the logo. (less is more. This logo would be more effective if you cycle through your installed fonts and see what works more toward the concept of it being more "professional". another thing to add, blend the black with the type to make it seem more natural.
3........southwest is a bitch to do. i understand that. But hey, something is better than nothing.
1) The 'doodles' give this an interesting look. The colors are nice but they get lost when it comes to the shrinking of batman. Leaves and nature type things did come to my head as well when I thought of Environment. When I first saw your design, I thought it was a hippie theme and of course they are the most environment conscience people. I think it could be strong by not only changing as to what is inside the logo but a tweak on the shape of the batman logo as well. I believe this is half way saying environment but the sharp points of the bat are to aggressive for a nature piece. maybe some curviness could take this one a little further with it's concept.
ReplyDeleteI saw this piece and it didn't take too long for me to see what it was speaking. That time was spent mostly on looking at each little item within the batman logo. Until I saw the leaves then did I see which concept this belonged too. Perhaps you could tweak it by making the curves and swirls bigger so as to take more space instead a bunch of small ones. And as mentioned above, the use of a lot of small items make it difficult to see the fine details when it gets scaled down even by half. Then the rest of the logos gets lost with the light green disappearing into the white a bit. The "B" is not visible when the leaves and "M" gets in the way. The "B" then turns into a tear drop more than a letter. Take time to lose some of the swirls and to recolor a couple of items. Do the leaves really need to pop out as much as the letters? Also once it gets smaller then the letters disappear as well, thus making it back into a symbol.
This would work well used in large scale but not quite as effective when used in smaller scales. The use of illustrator makes this a nice clean piece but your type gets a little lost with their shape with the 'B' while your "M" takes a lot of space to show off.
2) The use of the little bats on the top of your "M" is not helping your piece. The scaled down bats are just adding noise to your logo. They take up too much space and when you have to place the logo somewhere, the little bats have to follow. Thus loosing all that space that could have been used for your letters.
When it came to me researching a corporate look, simple makes the best image. Most just use the letters or a simple shape to use as a logo, so your letters communicate that well when I covered the 4 extra bats. The use of the dark gray color is a little too subtle. Changing the color more can make the symbol pop more., or even just a black and white look could work. But that can't be said if we say some sketches. Upon taking another look, your "M" is a bit too wide looking. This is just a slight tweak that could maybe match the original "M"s diagonal lines more and so that both the "B" and "M" look like they came from the same family of fonts.
3) Sad to see no final design of the southwest concept. Something is always better than nothing. This is also true for my own southwest concept with the many details i tried to add. Some sketches would also greatly be appreciated.